ADVERTISING AND PROMOTION: AN INTEGRATED MARKETING COMMUNICATION PERSPECTIVE
Today, we are experiencing the most dynamic and revolutionary changes of any era in the history of marketing communications! As such, this comprehensive, latest edition reflects these changes and t…
- Edition
- 12th. Ed
- Call Number
- 659.1 BEL a 12th
BUSINESS MARKETING MANAGEMENT B2B: ASIA EDITION
MindTap Marketing for Hutt/Speh's Business Marketing Management B2B, 12th Edition is the digital learning solution that powers students from memorization to mastery. It gives you complete control o…
- Edition
- 12th. ed.
- Call Number
- 658.804 HUT b 12th ae
CONSUMER BEHAVIOR: BUILDING MARKETING STRATEGY
Consumer Behavior: Building Marketing Strategy builds on theory to provide students with a usable,strategic understanding of consumer behavior that acknowledges recent changes in internet, mobile a…
- Edition
- 14th. ed.
- Call Number
- 658.8342 MOT c 14th
THE TALENT MANAGEMENT HANDBOOK, THIRD EDITION: MAKING CULTURE A COMPETITIVE A…
The Talent Management Handbook is the established go-to guide for HR professionals, managers, and leaders looking for the best ways to use talent management programs to develop a culture of excelle…
- Edition
- 3rd. ed.
- Call Number
- 658.314 BER t 3rd
ESSENTIALS OF BUSINESS ANALYTICS: AN INTRODUCTION TO THE METHODOLOGY AND ITS …
This comprehensive edited volume is the first of its kind, designed to serve as a textbook for long-duration business analytics programs. It can also be used as a guide to the field by practitioner…
- Edition
- -
- Call Number
- 658.403 POC e
DESIGNING ORGANIZATIONS: STRATEGY, STRUCTURE, AND PROCESS AT THE BUSINESS UNI…
This Third Edition of the groundbreaking book Designing Organizations offers a guide to the process of creating and managing an organization (no matter how complex) that will be positioned to respo…
- Edition
- 3rd. ed.
- Call Number
- 658.4012 GAL d 3rd
R FOR BUSINESS ANALYTICS
R for Business Analytics looks at some of the most common tasks performed by business analysts and helps the user navigate the wealth of information in R and its 4000 packages. With this informati…
- Edition
- -
- Call Number
- 658.4 OHR r
DESIGNING ORGANIZATIONS: AN EXECUTIVE GUIDE TO STRATEGY. STRUCTURE. AND PROCE…
A thoroughly revised second edition of the leader′s concise guide to the process of creating and managing an organisation, no matter how complex, that will achieve unique competitive advantages a…
- Edition
- Revised Edition
- Call Number
- 658.4012 GAL d rev
CORPORATE GOVERNANCE: INTERNATIONAL EDITION
Building on the success of the last three editions, this textbook provides both undergraduate and postgraduate students with an accessible and comprehensive introduction to corporate governance. As…
- Edition
- -
- Call Number
- 658.4 MAL c ie
FINANCIAL ACCOUNTING
Financial Accounting gives readers a solid foundation in the fundamentals of accounting and the basics of Financial Statements, and then builds upon that foundation to offer more advanced/challengi…
- Edition
- 11th. Ed
- Call Number
- 657.3 HAR f 11th
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