BUSINESS ESSENTIALS: GLOBAL EDTION

This best-selling book continues to present a brief no-nonsense approach to the fundamentals of business that spans the range of all functional areas- management, marketing, operations, accounting,…

OPERATIONS STRATEGY: COMPETING IN THE 21ST CENTURY

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BUSINESS ANALYTICS: DESCRIPTIVE, PREDICTIVE, PRESCRIPTIVE

Build valuable skills that are in high demand in today businesses with BUSINESS ANALYTICS, 4E. You master the full range of analytics as you strengthen your descriptive, predictive and prescriptive…

DIGITAL MARKETING: STRATEGY, IMPLEMENTATION AND PRACTICE

Digital Marketing: Strategy, Implementation and Practice Sixth Edition provides comprehensive, practical guidance on how companies can get the most out of digital media and technology to meet their…

MULTINATIONAL FINANCIAL MANAGEMENT

Multinational Financial Management, 10th Edition provides corporate managers with a conceptual framework within which the key financial decisions of the multinational firm can be analyzed. It conta…

STRATEGIC MANAGEMENT

Strategic Management, 5e by Frank T. Rothaermel is the fastest growing Strategy title in the market because it uses a unified, singular voice to help students synthesize and integrate theory, empir…

INTERNATIONAL FINANCIAL MANAGEMENT

Designed for students taking courses in international finance, international financial management, multinational finance and multinational financial management, International Financial Management o…

DAMPAK GREEN MARKETING MIX, GREEN IMAGE, GREEN SATISFACTION, DAN GREEN TRUST …

Edition

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Call Number

6898

ORGANIZATIONAL BEHAVIOR: A PRACTICAL. PROBLEM-SOLVING APPROACH

Kinicki, Organizational Behavior 3e develops students' problem-solving skills through a unique, consistent, integrated 3-step Problem-Solving Approach that lets them immediately put research-based …

CONSUMER BEHAVIOR: BUILDING MARKETING STRATEGY

Consumer Behavior: Building Marketing Strategy provides students with a usable, strategic understanding of consumer behavior. The authors believe that knowledge of the factors that influence consum…