"Accounting: Text & Cases" is a product of lifelong dedication to the discipline of accounting. Covering both financial and managerial accounting as well as broader managerial issues, the book inco…
Accounting: Text & Cases, by Anthony, Hawkins, and Merchant covers both financial and managerial accounting as well as broader managerial issues. Chapters 1 -14 cover financial accounting, while Ch…
Strategic Compensation menjabarkan seni dan ilmu praktik kompensasi serta perannya dalam meningkatkan keunggulan kompetitif perusahaan.
This book examines business development, business and government relations, and other issues that help the reader translate theoretical concepts into practice. Most of the 36 cases presented are fr…
International Marketing Strategy, 5th Edition illustrates the full range of tasks facing the firm in today¿s competitive business environment. The book explains how to integrate the various market…
This text presents a look at both the principles and practices of marketing research with balanced coverage of qualitative and quantitative material. Written from the perspective of market research…
Corporate Finance: International Edition memadukan cakupan prinsip-prinsip yang telah teruji waktu dan kemajuan terbaru dengan perspektif praktis dari seorang manajer keuangan.
Corporate Finance by Ross, Westerfield, and Jaffe is a popular textbook that emphasizes the modern fundamentals of the theory of finance, while providing contemporary examples to make the theory co…
21st Edition continues its tradition of being a preeminently teachable text because of its mainstream content and balanced coverage of what every student needs to know about the managerial tasks of…
Marketing Management dirancang khusus untuk mata kuliah yang menjadikan studi kasus berfokus pada pengambilan keputusan sebagai elemen penting dan/atau yang memberikan tugas proyek mahasiswa, seper…