STRATEGIC BRAND MANAGEMENT: BUILDING, MEASURING, AND MANAGING BRAND EQUITY: G…
Strategic Brand Management: Building, Measuring, and Managing Brand Equity looks at branding from the perspective of the consumer, and provides a framework that identifies, defines, and measures br…
- Edition
- 5th. ed.
- Call Number
- 658.827 KEL s 5th
STRATEGIC MARKETING PROBLEMS: CASES AND COMMENTS
For undergraduate and graduate marketing strategy courses. A comprehensive, practice-driven approach to developing decision-making skills in marketing. Decision-making in marketing is first and for…
- Edition
- 12th. Ed
- Call Number
- 658.8 KER s 12th
STRATEGIC MARKETING PROBLEMS: CASES AND COMMENTS
A comprehensive, practice-driven approach to developing decision-making skills in marketing.Decision-making in marketing is first and foremost, a skill. And since all skills are learned through pra…
- Edition
- 13th. Ed
- Call Number
- 658.8 KER s 13th
GLOBAL MARKETING: GLOBAL EDITION
Marking the 20th anniversary of this series of textbooks, this 9th Edition of Global Marketing builds on the tradition and successes of previous editions. Its environmental and strategic approach o…
- Edition
- 9th. Ed
- Call Number
- 658.848 KEE g 9th ge
STRATEGIC MARKETING
Strategic Marketing, 8/e" by Cravens and Piercy is a text and casebook that discusses the concepts and processes for gaining the competitive advantage in the marketplace. The authors examine many c…
- Edition
- 8th. ed.
- Call Number
- 658.8 CRA s 8th
BUSINESS MARKETING: CONNECTING STRATEGY, RELATIONSHIPS, AND LEARNING
"Business Marketing", 4e is targeted at the undergraduate Business Marketing course to students who want to succeed in business to business marketing. This edition combines a theory-driven yet hand…
- Edition
- 4th. Ed
- Call Number
- 658.8 DWY b 4th
BUSINESS MARKETING MANAGEMENT: B2B
BUSINESS MARKETING MANAGEMENT, 9th Edition is structured to provide a complete and timely treatment of business marketing while minimizing the degree of overlap with other courses in the marketing …
- Edition
- 9th. Ed
- Call Number
- 658.8 HUT b
BUSINESS MARKETING MANAGEMENT: B2B
Reflecting the latest trends and issues, market-leading BUSINESS MARKETING MANAGEMENT: B2B, 11e delivers comprehensive, cutting-edge coverage that equips readers with a solid understanding of today…
- Edition
- 11th. Ed
- Call Number
- 658.8 HUT b 11th
BUSINESS MARKETING MANAGEMENT : B2B
Reflecting the latest trends and issues, market-leading BUSINESS MARKETING MANAGEMENT: B2B, 12e delivers comprehensive, cutting-edge coverage that equips readers with a solid understanding of today…
- Edition
- 12th. Ed
- Call Number
- 658.804 HUT b 12th
DIGITAL MARKETING: STRATEGY, IMPLEMENTATION AND PRACTICE
Digital Marketing: Strategy, Implementation and Practice Sixth Edition provides comprehensive, practical guidance on how companies can get the most out of digital media and technology to meet their…
- Edition
- 6th. Ed
- Call Number
- 685.800285 CHA d 6th
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