The coming into use of wide-band local area networks in the late 1970s was a signal event in the development of the computer field. These networks were developed by computer engineers who perceived…
Consumer Behavior: Building Marketing Strategy builds on theory to provide students with a usable,strategic understanding of consumer behavior that acknowledges recent changes in internet, mobile a…
Airport Management is an up-to-date and industry-relevant textbook providing useful insight into all aspects of airports. With more than a decade of experience as an airport administrator, author D…
Combining the considerable respective expertise of Triant Flouris and Dennis Lock, this unique book highlights the ways that successful businesses are managed in the aviation industry through the i…
How do you improve on the best guide for pilots to learn how to fly in all kinds of weather? The answer is the Fifth Edition of Weather Flying. Regarded as the bible of weather flying, this aviatio…
"This book, Measuring Market Risk with Value at Risk by Vipul Bansal and Pietro Penza, has three advantages over earlier works on the subject. First, it takes a decidedly global approach-an essenti…