GLOBAL BANKING
Aims to provide an understanding of the evolution of international banking and finance, the services represented in the market, the competitive processes involved and the impact of this on the prom…
- Edition
- -
- Call Number
- 332.15 SMI g
INTERNATIONAL FINANCIAL MARKETS AND THE FIRM
Presents a rigorous and balanced presentation of international financial markets and international corporate finance. Takes a unified approach based on arbitrage-fee pricing. Includes an in-depth d…
- Edition
- -
- Call Number
- 332.1 SER i
THE TIPPING POINT: HOW LITTLE THINGS CAN MAKE A BIG DIFFERENCE
From the bestselling author of The Bomber Mafia: discover Malcolm Gladwell's breakthrough debut and explore the science behind viral trends in business, marketing, and human behavior. The tipping p…
- Edition
- -
- Call Number
- 302 GLA t
THE INSTITUTIONAL INVESTOR SERIES IN FINANCE: MARKETING FINANCIAL SERVICES
This book is a collection of original contributions by practitioners and others close to the financial services industry. It provides a managerial perspective on the ways in which a cross section o…
- Edition
- -
- Call Number
- 332.10681 ZEN i
THE FINANCIAL SERVICES MARKETING HANDBOOK: TACTICS AND TECHNIQUES THAT PRODUC…
The roadmap to success for financial professionals using real-world examples, practical how-to's, and a structured approach to marketing strategy and tactics that covers the basics for beginners an…
- Edition
- 2nd. ed.
- Call Number
- 332.1068 EHR f 2nd
THE MARKETING OF FINANCIAL SERVICES: A BOOK OF CASES
This text examines the theory and nature of interest rates - why they exist, their changing behaviour, the relationships between rates for different market instruments, interest rate differentials,…
- Edition
- -
- Call Number
- 332.1 CAP m
MEMAHAMI DAMPAK MEDIASI PADA LOYALITAS MEREK SEPATU SNEAKERS UNTUK EFEK YANG …
Penelitian ini bertujuan untuk mengeksplorasi efek berkelanjutan mediasi dalam konteks pengalaman merek, komitmen merek, kepercayaan merek, dan cinta merek terhadap loyalitas merek sepatu olahraga.…
- Edition
- -
- Call Number
- 7312
CONSUMER BEHAVIOR: BUILDING MARKETING STRATEGY
Consumer Behavior: Building Marketing Strategy builds on theory to provide students with a usable, strategic understanding of consumer behavior that acknowledges recent changes in internet, mobile …
- Edition
- 15th. ed.
- Call Number
- 658.8342 MOT c 15th
THE VALUE DRIVEN BANK: STRATEGIES FOR TOTAL MARKET SATISFACTION
Business as usual simply will not work in today's banking environment. In fact, many of the problems facing the commercial banking industry have resulted from current bank management practices. The…
- Edition
- -
- Call Number
- 332.1068 REI v
EFEKTIVITAS SOCIAL MEDIA MARKETING ACTIVITY DALAM MEMBANGUN BRAND EQUITY DAN …
Perkembangan teknologi dan persaingan yang semakin ketat di kalangan rumah sakit swasta telah mendorong rumah sakit swasta untuk berinovasi dengan saling bersaing dalam mempromosikan layanan mereka…
- Edition
- -
- Call Number
- 7303
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