PENGARUH PEMASARAN SENSORIK DAN BRAND EXPERIENCE TERHADAP BRAND LOYALTY PADA …
Penelitian ini mengkaji dampak indikator sensory marketing dan brand experience terhadap emotional attachment, customer commitment, dan brand loyalty dalam industri jam tangan mewah. Penelitian ini…
- Edition
- -
- Call Number
- 7087
PERBAIKAN KUALITAS DIMENSI LINGKUNGAN FISIK DENGAN PENDEKATAN MODEL SERVICESC…
Tesis ini membahas mengenai penerapan servicescape model pada bisnis yang bergerak dalam industri kuliner yaitu Warung 91. Pemetaan kondisi UMKM memperlihatkan bahwa tidak adanya kegiatan untuk men…
- Edition
- -
- Call Number
- 5674
DAMPAK KEPEMILIKAN PEMERINTAH TERHADAP NILAI PERUSAHAAN DI INDONESIA TERKAIT …
Penelitian ini membahas pengaruh kepemilikan pemerintah terhadap nilai perusahaan dengan adanya krisis finansial global.. Penelitian menggunakan Tobin’s Q sebagai proxy nilai perusahaan. Komponen…
- Edition
- -
- Call Number
- 5567
PERILAKU TRADING DI PASAR CRYPTOCURRENCY: KASUS MT. GOX
Penelitian ini bertujuan untuk mengamati dua bias perilaku trader di pasar cryptocurrency bitcoin yaitu disposition effect dan herding. Menggunakan analisis round trip dan survival, diamati reverse…
- Edition
- -
- Call Number
- 5798
MODERN LABOR ECONOMICS: THEORY AND PUBLIC POLICY: INTERNATIONAL STUDENT EDITION
Modern Labor Economics: Theory and Public Policy, now in its fourteenth edition, continues to be the leading text for one-semester courses in labor economics at the undergraduate and graduate level…
- Edition
- 14th. ed.
- Call Number
- 331 EHR m 14th
DIGITAL MARKETING STRATEGY: AN INTEGRATED APPROACH TO ONLINE MARKETING
Optimize your digital channels and ensure your marketing strategy aligns with business objectives, with this second edition of the bestselling guide to digital marketing - recommended by the Charte…
- Edition
- 3rd. ed.
- Call Number
- 658.872 KIN d 3rd.
CONSUMER BEHAVIOR: BUYING, HAVING, AND BEING: GLOBAL EDITION
Consumer behavior is more than buying things; it also embraces the study of how having (or not having) things affects our lives and how possessions influence the way we feel about ourselves and eac…
- Edition
- 10th. ed.
- Call Number
- 658.8342 SOL c 10th ge
ADVERTISING AND PROMOTION: AN INTEGRATED MARKETING COMMUNICATION PERSPECTIVE
Today, we are experiencing the most dynamic and revolutionary changes of any era in the history of marketing communications! As such, this comprehensive, latest edition reflects these changes and t…
- Edition
- 12th. Ed
- Call Number
- 659.1 BEL a 12th
BUSINESS MARKETING MANAGEMENT B2B: ASIA EDITION
MindTap Marketing for Hutt/Speh's Business Marketing Management B2B, 12th Edition is the digital learning solution that powers students from memorization to mastery. It gives you complete control o…
- Edition
- 12th. ed.
- Call Number
- 658.804 HUT b 12th ae
CONSUMER BEHAVIOR: BUILDING MARKETING STRATEGY
Consumer Behavior: Building Marketing Strategy builds on theory to provide students with a usable,strategic understanding of consumer behavior that acknowledges recent changes in internet, mobile a…
- Edition
- 14th. ed.
- Call Number
- 658.8342 MOT c 14th
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