Tren meningkatnya pariwisata pada Rencana Pembangunan Nasional Jangka Menengah (RPJM) Indonesia untuk tahun 2022-2024 menyoroti peran penting Daerah Super Prioritas (DSP) dalam meningkatkan ekonomi…
Penelitian ini mengkaji pengaruh Kegiatan Pemasaran Media Sosial (SMMA) terhadap perilaku konsumen terhadap merek fashion lokal di Indonesia. Penelitian ini berfokus pada lima dimensi utama SMMA: i…
Meskipun terdapat upaya global menuju keberlanjutan, dengan Indonesia yang juga berpartisipasi di dalamnya, masyarakat dengan tingkat sosioekonomi rendah yang merupakan mayoritas, menimbulkan tanta…
Penelitian ini bertujuan untuk menganalisis pengaruh social media marketing activities terhadap brand equity melalui Instagram pengguna bright gas. Penelitian ini juga menyelidiki peran dari instag…
The tenth edition has benefited from the contributions and experiences of many people and organizations Business executives and colleagues at universities in many countries hav influenced the devel…
The book on marketing Management to the students of Bachelor of Management Studies. This book is written on the lines of the Syllabus prescribed by the University of Mumbai. Case studies have been …
Offers proven techniques for positioning products and companies in a changing marketplace, creating new markets, monitoring market shifts, and maintaining a flexible market plan
Life in the investment management business is getting tougher. Numerous factors have led to shrinking institutional demand for managers, among them, increased competition and a shortage of effectiv…
Would you like to triple your income as a real estate agent orbroker? Close thirty or fifty or more transactions a year, ratherthan the national average of twelve? Reduce your advertisingexpenses b…
The late 1980s is seeing dramatic change in the banking and finance world. resulting from government-led deregulation and increasing competition within the industry. The battle for deposits and loa…