PENGARUH INFLUENCER’S ATTRIBUTES DAN FOLLOWER’S EMOTIONS TERHADAP TRANSFE…
Pesatnya pertumbuhan industri kecantikan di Indonesia mendorong peran influencer dalam membangun keterikatan emosional yang dapat memengaruhi niat beli konsumen. Penelitian ini menguji pengaruh dar…
- Edition
- -
- Call Number
- 7710
GLOBAL MARKETING MANAGEMENT
This book examines business development, business and government relations, and other issues that help the reader translate theoretical concepts into practice. Most of the 36 cases presented are fr…
- Edition
- 6th. ed.
- Call Number
- 658.848 KOT g 6th
SOCIAL MARKETOLOGY: IMPROVE YOUR SOCIAL MEDIA PROCESSES AND GET CUSTOMERS TO …
Manage all your social media marketing efforts with repeatable, improvable processes Winner of a 2013 Small Business Book Award for Social Media ?In studying social media we must also embrace socia…
- Edition
- 1st. ed.
- Call Number
- 658.872 DRA s
INTERNATIONAL MARKETING STRATEGY
International Marketing Strategy, 5th Edition illustrates the full range of tasks facing the firm in today¿s competitive business environment. The book explains how to integrate the various market…
- Edition
- 5th. ed.
- Call Number
- 658.848 BRA i 5th
SERVICES MARKETING: INTEGRATING CUSTOMER FOCUS ACROSS THE FIRM
Zeithaml/Bitner/Gremler/Mende, Services Marketing introduces readers to the vital role that services play in the economy and its future. Services dominate the advanced economies of the world, and v…
- Edition
- 5th. ed.
- Call Number
- 658.8 ZEI s
B2B: HOW TO BUILD A PROFITABLE E-COMMERCE STRATEGY
In B2B, it’s not a matter of winning or losing--it’s getting into the game that matters.Companies on the Internet fast track are buzzing about the unquestionable potential of B2B e-commerce. An…
- Edition
- 1st. ed.
- Call Number
- 658.84 CUN m
APAKAH SOCIAL MEDIA MARKETING MENDORONG LOYALITAS PELANGGAN INDONESIA PADA EC…
Aktivitas social media marketing pada eco-beauty products telah banyak dilakukan oleh pelaku bisnis di Indonesia untuk meningkatkan kesadaran masyarakat terhadap isu lingkungan dan intensi pembelia…
- Edition
- -
- Call Number
- 7700
TRAILER FILM DAN KOMUNIKASI PEMASARAN DIGITAL TERHADAP NIAT MENONTON FILM DI …
Pemasaran efektif krusial di industri film Indonesia yang kompetitif. Studi ini mengintegrasikan Stimulus-Organism-Response (SOR) (Mehrabian & Russell, 1974) dan Elaboration Likelihood Model (ELM) …
- Edition
- -
- Call Number
- 7668
PERAN HALAL BLOCKCHAIN TERHADAP PURCHASE INTENTION DAN WILLINGNESS TO PAY MOR…
Industri makanan dan minuman menghadapi tantangan dalam menjamin integritas produk halal. Transparansi akan menjadi prasyarat yang perlu dipatuhi pelaku bisnis makanan dan minuman (F&B) di masa men…
- Edition
- -
- Call Number
- 7657
PENGARUH INFLUENCER TIKTOK TERHADAP MINAT BELI PADA BRAND SKINCARE NAUNGAN PT…
Penelitian ini bertujuan untuk menganalisis pengaruh influencer marketing di TikTok terhadap minat beli konsumen terhadap produk skincare dari PT Cosmax Indonesia. Menggunakan pendekatan model Stim…
- Edition
- -
- Call Number
- 7655
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