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CRITICAL ISSUES ON: ISLAMIC BANKING AND FINANCIAL MARKETS: ISLAMIC ECONOMICS,…
ROSLY, SAIFUL AZHAR

To the layman who wishes to understand modern Islamic financial transactions, this book will prove friendly and helpful. It provides the underlying principles of Shariah financial instruments and p…

Edition
-
Call Number
332.091767 ROS c
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ISLAMIC CAPITAL MARKETS: A COMPARATIVE APPROACH
MIRAKHOR, ABBASBACHA, OBIYATHULLA ISMATH

A comprehensive examination of Islamic capital markets Taking a comparative approach to the subject, this text looks at the similarities and differences between Islamic capital markets and conve…

Edition
-
Call Number
332.6 BAC i
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ISLAMIC CAPITAL MARKETS: THEORY AND PRACTICE
KRICHENE, NOUREDDINE

A comprehensive look at the essentials of Islamic capital markets Bringing together theoretical and practical aspects of capital markets, Islamic Capital Markets offers readers a comprehensive insi…

Edition
-
Call Number
332.6 KRI i
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MARKETING: REAL PEOPLE, REAL CHOICES: INTERNATIONAL EDITION
SOLOMON, MICHAEL R.STUART, ELNORA W.

For undergraduate courses in Principles of Marketing. Why do students love this book? This is the only book that makes marketing REAL to them by using real people-real marketers. Like most introduc…

Edition
3rd. ed.
Call Number
658.8 SOL m 3rd
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MARKETING RESEARCH: AN APPLIED ORIENTATION: GLOBAL EDITION
MALHOTRA, NARESH K.

An applied and practical marketing research text With a do-it-yourself, hands-on approach, Marketing Research: An Applied Orientation illustrates the interaction between marketing research decis…

Edition
7th. ed.
Call Number
658.83 MAL m 7th
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ANALISIS TEMA SOCIAL MEDIA MARKETING PADA COSMETICS BRANDS MENGGUNAKAN TOPIC …
HANANTO, ARGALESTARI, ANNISAFIRA LINTANG

Konsumen Indonesia telah menunjukkan minat yang meningkat terhadap produk cosmetics termasuk skincare, sehingga meningkatkan persaingan antar cosmetics brands. Untuk melakukan kegiatan promosinya, …

Edition
-
Call Number
6903
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MARKETING MANAGEMENT: INTERNATIONAL EDITION
KELLER, KEVIN LANEKOTLER, PHILIP

Marketing Management is the leading marketing text because its content and organization consistently reflect changes in marketing theory and practice. It’s contains of 22 chapters talking about M…

Edition
13th. Ed
Call Number
658.8 KOT m 13th
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DAMPAK GREEN MARKETING MIX, GREEN IMAGE, GREEN SATISFACTION, DAN GREEN TRUST …
ALVERSIA, YESHIKAPUTRI, SYAVIRA USMAN

Penelitian ini bertujuan untuk menguji pengaruh strategi green marketing mix, green image, green satisfaction, dan green trust pada green customer loyalty di pasar green cosmetics lokal Indonesia. …

Edition
-
Call Number
6898
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ADVERTISING AND PROMOTION: AN INTEGRATED MARKETING COMMUNICATIONS PERSPECTIVE…
BELCH, GEORGE E.BELCH, MICHAEL A.

Belch/Belch 9th edition continues its Advertising focus with an emphasis on IMC. It includes very comprehensive coverage of Agency issues and creative work and how it is related to the IMC mix. The…

Edition
9th. Ed
Call Number
659.1 BEL a 9th
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ADVERTISING AND PROMOTION: AN UNTEGRATED MARKETING COMMUNICATIONS PERSPECTIVE
BELCH, GEORGE E.BELCH, MICHAEL A.

To effectively plan, implement, and evaluate Integrated Marketing Communications (IMC) programs, one must understand the overall marketing process, consumer behavior, and communications theory. Bel…

Edition
11th. Ed
Call Number
659.1 BEL a 11th
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RLC MM FEB-UI
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RLC MM-FEBUI (Library) occupies the right side of the ground floor of the MM FEB UI Building with a reading room capacity of more than 60 people.
 
The MM-FEB UI library service system is closed (closed access); where the user does not have direct access to the collection shelf. Or in other words, users are not allowed to take their own books from the collection shelf

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