ADVERTISING AND PROMOTION: AN INTEGRATED MARKETING COMMUNICATIONS PERSPECTIVE…
In this 10th edition, Belch/Belch introduces students to the fast-changing field of advertising and promotion. While advertising is its primary focus, it is more than just an introductory advertisi…
- Edition
- 10th. ed
- Call Number
- 659.1 BEL a 10th
CONSUMER BEHAVIOR: BUYING, HAVING, AND BEING
Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people’s social experiences. Consumers Perception; …
- Edition
- 9th. Ed
- Call Number
- 658.8342 SOL c 9th
MARKETING RESEARCH: AN APPLIED ORIENTATION: GLOBAL EDITION
Marketing Research: An Applied Orientation presents a comprehensive look at both the principles and practices of marketing research with balanced coverage of qualitative and quantitative material. …
- Edition
- 6th. Ed
- Call Number
- 658.83 MAL m 6th
STRATEGIC BRAND MANAGEMENT: BUILD MEASURING, AND MANAGING BRAND EQUITY: GLOBA…
For students, managers and senior executives studying Brand Management.Keller`s market leading strategic brand management book provides insights into profitable brand strategies by building, measur…
- Edition
- 4th. Ed
- Call Number
- 658.827 KEL s 4th
STRATEGIC BRAND MANAGEMENT: BUILDING, MEASURING, AND MANAGING BRAND EQUITY: G…
Strategic Brand Management: Building, Measuring, and Managing Brand Equity looks at branding from the perspective of the consumer, and provides a framework that identifies, defines, and measures br…
- Edition
- 5th. ed.
- Call Number
- 658.827 KEL s 5th
STRATEGIC MARKETING PROBLEMS: CASES AND COMMENTS
For undergraduate and graduate marketing strategy courses. A comprehensive, practice-driven approach to developing decision-making skills in marketing. Decision-making in marketing is first and for…
- Edition
- 12th. Ed
- Call Number
- 658.8 KER s 12th
STRATEGIC MARKETING PROBLEMS: CASES AND COMMENTS
A comprehensive, practice-driven approach to developing decision-making skills in marketing.Decision-making in marketing is first and foremost, a skill. And since all skills are learned through pra…
- Edition
- 13th. Ed
- Call Number
- 658.8 KER s 13th
GLOBAL MARKETING: GLOBAL EDITION
Marking the 20th anniversary of this series of textbooks, this 9th Edition of Global Marketing builds on the tradition and successes of previous editions. Its environmental and strategic approach o…
- Edition
- 9th. Ed
- Call Number
- 658.848 KEE g 9th ge
STRATEGIC MARKETING
Strategic Marketing, 8/e" by Cravens and Piercy is a text and casebook that discusses the concepts and processes for gaining the competitive advantage in the marketplace. The authors examine many c…
- Edition
- 8th. ed.
- Call Number
- 658.8 CRA s 8th
BUSINESS MARKETING: CONNECTING STRATEGY, RELATIONSHIPS, AND LEARNING
"Business Marketing", 4e is targeted at the undergraduate Business Marketing course to students who want to succeed in business to business marketing. This edition combines a theory-driven yet hand…
- Edition
- 4th. Ed
- Call Number
- 658.8 DWY b 4th
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