THE TIPPING POINT: HOW LITTLE THINGS CAN MAKE A BIG DIFFERENCE
From the bestselling author of The Bomber Mafia: discover Malcolm Gladwell's breakthrough debut and explore the science behind viral trends in business, marketing, and human behavior. The tipping p…
- Edition
- -
- Call Number
- 302 GLA t
THE INSTITUTIONAL INVESTOR SERIES IN FINANCE: MARKETING FINANCIAL SERVICES
This book is a collection of original contributions by practitioners and others close to the financial services industry. It provides a managerial perspective on the ways in which a cross section o…
- Edition
- -
- Call Number
- 332.10681 ZEN i
THE FINANCIAL SERVICES MARKETING HANDBOOK: TACTICS AND TECHNIQUES THAT PRODUC…
The roadmap to success for financial professionals using real-world examples, practical how-to's, and a structured approach to marketing strategy and tactics that covers the basics for beginners an…
- Edition
- 2nd. ed.
- Call Number
- 332.1068 EHR f 2nd
THE MARKETING OF FINANCIAL SERVICES: A BOOK OF CASES
This text examines the theory and nature of interest rates - why they exist, their changing behaviour, the relationships between rates for different market instruments, interest rate differentials,…
- Edition
- -
- Call Number
- 332.1 CAP m
CONSUMER BEHAVIOR: BUILDING MARKETING STRATEGY
Consumer Behavior: Building Marketing Strategy builds on theory to provide students with a usable, strategic understanding of consumer behavior that acknowledges recent changes in internet, mobile …
- Edition
- 15th. ed.
- Call Number
- 658.8342 MOT c 15th
EFEKTIVITAS SOCIAL MEDIA MARKETING ACTIVITY DALAM MEMBANGUN BRAND EQUITY DAN …
Perkembangan teknologi dan persaingan yang semakin ketat di kalangan rumah sakit swasta telah mendorong rumah sakit swasta untuk berinovasi dengan saling bersaing dalam mempromosikan layanan mereka…
- Edition
- -
- Call Number
- 7303
PENGARUH SOCIAL MEDIA MARKETING TERHADAP PURCHASE INTENTION: PERAN MEDIASI CU…
Pengguna aktif media sosial di Indonesia mengalami peningkatan pada tahun 2022. Oleh karena itu, beberapa perusahaan, termasuk Vidio, memanfaatkan media sosial sebagai alat dalam kegiatan pemasaran…
- Edition
- -
- Call Number
- 7236
GROUNDSWELL: WINNING IN A WORLD TRANSFORMED BY SOCIAL TECHNOLOGIES
Corporate executives are struggling with a new trend: people using online social technologies (blogs, social networking sites, YouTube, podcasts) to discuss products and companies, write their own …
- Edition
- -
- Call Number
- 303.4833 LI g
CHINESE NEGOTIATING STYLE: COMMERCIAL APPROACHES AND CULTURAL PRINCIPLES
How precisely do the Chinese negotiate contracts and other agreements? Do they follow conventions similar to those of European negotiators? To the Japanese? Is there a pattern or style to their neg…
- Edition
- -
- Call Number
- 658.8 PYE c
EFFECTIVE MARKETING COMMUNICATION: THE SECRETS OF SUCCESS
1. Centering Marketing Communications 2. Improving Campaign Planning 3. Organizing the Creation of Advertisements 4. Making Support Literature Work 5. Understanding Audio-Visual Support.. 6. P…
- Edition
- -
- Call Number
- 659 WRE e
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