DIGITAL MARKETING: STRATEGY, IMPLEMENTATION AND PRACTICE
Digital Marketing: Strategy, Implementation and Practice Sixth Edition provides comprehensive, practical guidance on how companies can get the most out of digital media and technology to meet their…
- Edition
- 6th. Ed
- Call Number
- 685.800285 CHA d 6th
MULTINATIONAL FINANCIAL MANAGEMENT
Multinational Financial Management, 10th Edition provides corporate managers with a conceptual framework within which the key financial decisions of the multinational firm can be analyzed. It conta…
- Edition
- 10th. ed
- Call Number
- 658.1599 SHA m 10th
STRATEGIC MANAGEMENT
Strategic Management, 5e by Frank T. Rothaermel is the fastest growing Strategy title in the market because it uses a unified, singular voice to help students synthesize and integrate theory, empir…
- Edition
- 5th. ed.
- Call Number
- 658.4012 ROT s 5th
INTERNATIONAL FINANCIAL MANAGEMENT
Designed for students taking courses in international finance, international financial management, multinational finance and multinational financial management, International Financial Management o…
- Edition
- 1st. ed
- Call Number
- 658.1599 SHA i
CONSUMER BEHAVIOR: BUILDING MARKETING STRATEGY
Consumer Behavior: Building Marketing Strategy provides students with a usable, strategic understanding of consumer behavior. The authors believe that knowledge of the factors that influence consum…
- Edition
- 12th. ed.
- Call Number
- 658.8342 HAW c 12th
CONSUMER BEHAVIOR: BUYING, HAVING, AND BEING: GLOBAL EDITON
Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people’s social experiences. This program w…
- Edition
- 11th. ed.
- Call Number
- 658.8342 SOL c 11th ge
NEW PRODUCTS MANAGEMENT
Written with a managerial focus, New Products Management 11e by Crawford and Di Benedetto is useful to the practicing new products manager. Along with the management approach, the perspective of ma…
- Edition
- 11th. ed.
- Call Number
- 658.575 CRA n 11th
THE EXECUTION PREMIUM: LINKING STRATEGY TO OPERATIONS FOR COMPETITIVE ADVANTAGE
In a world of stiffening competition, business strategy is more crucial than ever. Yet most organizations struggle in this area--not with formulating strategy but with executing it, or putting thei…
- Edition
- -
- Call Number
- 658.4012 KAP e
SERVICES MARKETING: INTEGRATING CUSTOMER FOCUS ACROSS THE FIRM
Services Marketing, 6/e, is written for students and businesspeople who recognise the vital role that services play in the economy and its future. The advanced economies of the world are now domina…
- Edition
- 6th. ed.
- Call Number
- 658.8 ZEI s 6th
SERVICES MARKETING: INTEGRATING CUSTOMER FOCUS ACROSS THE FIRM
Zeithaml's Services Marketing introduces readers to the vital role that services play in the economy and its future. Services dominate the advanced economies of the world, and virtually all compani…
- Edition
- 7th. ed.
- Call Number
- 658.8 ZEI s 7th
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