Services Marketing is well known for its authoritative presentation and strong instructor support. The new 6th edition continues to deliver on this promise. Contemporary Services Marketing concepts…
Multinational Business Finance trains the leaders of tomorrow's multinational enterprises to recognize and capitalize on the unique characteristics of global markets. Because the job of a manager i…
Analyze the data, see the business relevance. Reducing the emphasis on doing computations, this practical text thoroughly integrates Microsoft Excel as a tool for analysis and presents statistical …
Multinational Business Finance trains the leaders of tomorrow’s multinational enterprises to recognize and capitalize on the unique characteristics of global markets. As such, the authors have em…
Real people, real choices-give students a real feel for marketing. Marketing: Real People, Real Choicesis the only text to introduce marketing from the perspective of real people who make real ma…
Marketing Strategy, 8e is a focused, succinct text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy a…
Meningkatnya jumlah UMKM (Usaha Mikro, Kecil dan Menengah) di Indonesia telah memberikan kontribusi positif bagi perekonomian Indonesia. Saat ini pun bisnis di bidang kuliner semakin bertumbuh seca…
Discusses the concepts and processes for gaining the competitive advantage in the marketplace. This book presents the marketing strategy process with an emphasis on analysis, planning, and implemen…
Disusun oleh dwiahli dari Amerika Serikat, John M. Echols, dan dari Indonesia, Hassan Shadily, kemudian direvisi oleh John U. Wolff dan James T. Collins bekerja sama dengan Hassan Shadily, KAMUS LE…
Examine the latest practices, trends, and emerging developments as PRINCIPLES OF SUPPLY CHAIN MANAGEMENT: A BALANCED APPROACH, 5E guides you step-by-step through the management of all supply chain …