Crawford's New Product Management 12e provides the management approach to teaching new products, with the perspective of marketing. Adopters of previous editions will notice that the format is s…
“…Brand Activism will be required reading, not only in business schools and by NGOs and campaigners, but by asset managers, owners, pension funds’ trustees and senior corporate executives wor…
The Age of the Network offers leaders, managers, and teams a new, practical view of how to think about their companies and reinvent them without losing the value and knowledge that's embedded in th…
Competive advantage through revolutionary outsourcing strategies.
How to stay on course and achieve extraordinary performance in a sea of change In today's change-or-die business environment, companies that achieve the highest levels of performance are "robust or…
"The Weightless Society shows why entrepreneurship will become a mass activity, companies will need to be structured as if they were brains, ownership must be broadly spread, networks will become t…
Profesi Diplomat merupakan profesi yang unik dengan dilakukannya mutasi luar negeri secara rutin dan dengan fasilitas serta insentif yang berbeda. Namun demikian, baik profesi maupun fenomena mutas…
Wondering how the most accomplished leaders from around the globe have tackled their toughest challenges? Now you can find out--with Lessons Learned. Concise and engaging, each volume in this new s…
Learn how to harness change and use it as a competitive advantage! Organizing Change shows you how to organize and activate a team process to accomplish a successful change initiative throughout yo…
Praise for Reinventing Organization Development "A hard hitting yet hopeful look at a field concerned with renewal that is in need of renewal itself. This book is full of intelligent questions, pro…