CONFLICTING ACCOUNTS: THE CREATION AND CRASH OF THE SAATCHI & SAATCHI ADVERTI…
In this fascinating and in-depth depiction of corporate greed and the politics of power, go behind-the-scenes of the ugly and bitter feud in an industry that is supposed to know the steep price for…
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- Call Number
- 338.7616591 GOL c
RISING TIDE: LESSON FROM 165 YEARS OF BRAND BUILDING AT PROCTER & GAMBLE
This work features the history of brand innovation at Procter & Gamble, one of the most successful consumer goods companies in the world. A fascinating history of household brands from Ivory to Cre…
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- Call Number
- 338.7 DYE r
THE NOKIA REVOLUTION: THE STORY OF AN EXTRAORDINARY COMPANY THAT TRANSFORMED …
Tucked away in one of Europe's most far-flung corners, the Finnish Nokia Corporation has emerged in the past decade from near-obscurity to become a global powerhouse in mobile communications and a …
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- Call Number
- 338.7 STE n
FROM WORST TO FIRST: BEHIND THE SCENES OF CONTINENTAL`S REMARKABLE COMEBACK
The numerous anecdotes alone are worth the price of the book . . . most readers will find themselves asking why everyone doesn't run a business as preached by the chief executive of Continental Air…
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- Call Number
- 387.71 BET f
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