The story of how Michael Dell grew a dorm-room, custom-PC shop into the world’s leading computer systems company, in just 21 years, has become part of modern business lore. But until now, none of…
The process of user-centered innovation: how it can benefit both users and manufacturers and how its emergence will bring changes in business models and in public policy. Innovation is rapidly b…
The most basic book on the petroleum industry, Conaway explains the basics from geology to refining. Contents: How the earth was formed Petroleum origins, accumulation, and exploration Contracts an…
An expert's perspective on how competition can make this industry work. There has never been a coherent plan to restructure the electricity industry in the US - until now. Power expert Sally Hunt g…
Consumer Behavior: Building Marketing Strategy builds on theory to provide students with a usable, strategic understanding of consumer behavior that acknowledges recent changes in internet, mobile …
In this fascinating book, historian of science Edward Tenner takes a fine-toothed comb to several realms of technological intervention and discovers a resolute pattern of "revenge effects, "paradox…
This reference condenses into a single volume a wealth of practical information on the processes required to design computer software under today's primary architectures. Jag Sodhi explores the str…
This guide to object-oriented analysis has been updated to reflect recent advances in this still-evolving methodology. New material includes updated terminology and notation, finding classes and ob…
The coming into use of wide-band local area networks in the late 1970s was a signal event in the development of the computer field. These networks were developed by computer engineers who perceived…
Consumer Behavior: Building Marketing Strategy builds on theory to provide students with a usable,strategic understanding of consumer behavior that acknowledges recent changes in internet, mobile a…