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The book on marketing Management to the students of Bachelor of Management Studies. This book is written on the lines of the Syllabus prescribed by the University of Mumbai. Case studies have been …
The world of marketing is changing every day and in order for you to have a competitive edge, you need a text that reflects the best and most recent marketing theory and practices. Marketing Manag…
This is the 14th edition of 'Marketing Management' which preserves the strengths of previous editions while introducing new material and structure to further enhance learning. Managerial Orientatio…
The 15th edition of Marketing Management is a landmark entry in the long successful history of the market leader. with the 15th edition, great care was taken to provide an introductory guide to mar…
Marketing Strategy, 8e is a focused, succinct text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy a…
Services Marketing is well known for its authoritative presentation and strong instructor support. The new 6th edition continues to deliver on this promise. Contemporary Services Marketing concepts…
This book examines business development, business and government relations, and other issues that help the reader translate theoretical concepts into practice. Most of the 36 cases presented are fr…
Marketing Management dirancang khusus untuk mata kuliah yang menjadikan studi kasus berfokus pada pengambilan keputusan sebagai elemen penting dan/atau yang memberikan tugas proyek mahasiswa, seper…