Consumer Behavior: Building Marketing Strategy builds on theory to provide students with a usable,strategic understanding of consumer behavior that acknowledges recent changes in internet, mobile a…
Organisational Behavior, 7e by McShane/Von Glinow helps everyone make sense of Organizational Behavior, and provides the conceptual tools to work more effectively in the workplace. This author duo …
Organizational Behavior, 8e by McShane / Von Glinow helps everyone make sense of Organizational Behavior, and provides the conceptual tools to work more effectively in the workplace. This author du…
You can be as innovative and impactful -- if you can change your behaviors to improve your creative impact. In The Innovator's DNA, authors Jeff Dyer, Hal Gregersen, and bestselling author Clayton …
Tipping Point adalah saat ajaib ketika suatu ide, perilaku, pesan, dan produk menyebar seperti wabah penyakit menular. Sama seperti satu orang sakit dapat menyebabkan epidemi flu, begitu pula senti…
In its tradition of being an up-to-date, relevant and user-driven textbook, Kreitner and Kinicki's approach to organizational behavior is based on the authors' belief that reading a comprehensive t…
In its tradition of being an up-to-date, relevant and user-driven textbook, Kreitner and Kinicki's approach to organizational behavior is based on the authors' belief that reading a comprehensive t…
Media sosial merupakan salah satu wadah besar dan potensial bagi pemasar untuk memasarkan sebuah produk atau layanan kepada khalayak luas. Media sosial menawarkan begitu banyak cara bagi para pemas…
Penelitian ini bertujuan untuk mengkaji pengaruh positif emotional intelligence, transformational leadership, job satisfaction, dan organizational commitment secara langsung terhadap job performanc…