DAMPAK GREEN MARKETING MIX, GREEN IMAGE, GREEN SATISFACTION, DAN GREEN TRUST …

Edition

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Call Number

6898

CONSUMER BEHAVIOR: BUILDING MARKETING STRATEGY

Consumer Behavior: Building Marketing Strategy provides students with a usable, strategic understanding of consumer behavior. The authors believe that knowledge of the factors that influence consum…

CONSUMER BEHAVIOR: BUYING, HAVING, AND BEING: GLOBAL EDITON

Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people’s social experiences. This program w…

DAMPAK GREEN MARKETING MIX, GREEN IMAGE, GREEN SATISFACTION, DAN GREEN TRUST …

Penelitian ini bertujuan untuk menguji pengaruh strategi green marketing mix, green image, green satisfaction, dan green trust pada green customer loyalty di pasar green cosmetics lokal Indonesia. …

SERVICES MARKETING: INTEGRATING CUSTOMER FOCUS ACROSS THE FIRM

Services Marketing, 6/e, is written for students and businesspeople who recognise the vital role that services play in the economy and its future. The advanced economies of the world are now domina…

SERVICES MARKETING: INTEGRATING CUSTOMER FOCUS ACROSS THE FIRM

Zeithaml's Services Marketing introduces readers to the vital role that services play in the economy and its future. Services dominate the advanced economies of the world, and virtually all compani…

STRATEGIC MARKETING

"Strategic Marketing 9/e" by Cravens and Piercy is a text and casebook that discusses the concepts and processes for gaining the competitive advantage in the marketplace. The book is designed aroun…

CONSUMER BEHAVIOR: BUYING, HAVING, BEING

Consumer Behavior: Buying, Having, and Being covers what happens before, during and after the point of purchase. It investigates how having or not having certain products affects our lives, especia…

CONSUMER BEHAVIOR: BUYING, HAVING, BEING: GLOBAL EDITION

In this textbook on consumer behaviour the author looks at how the field of marketing is influenced by the actions of consumers and also how we, as consumers, are influenced by marketers.

TRIPADVISOR: AN ITINERARY FOR GROWTH

In 2019, TripAdvisor was one of the best known online travel brands and for nearly 20 years founder and CEO Steve Kaufer had steered TripAdvisor to growth and profitability, but recently the compan…