MARKETING IN THE PUBLIC SECTOR: A ROADMAP FOR IMPROVED PERFORMANCE
Marketing in the Public Sector is a groundbreaking book written exclusively for governmental agencies. It offers dozens of marketing success stories from agencies of all types–from around the wor…
- Edition
- -
- Call Number
- 352.748 KOT m
MANAGERIAL ECONOMICS AND BUSINESS STRATEGY
Baye's Managerial Economics and Business Strategy is one of the best-selling managerial economics textbooks. It is the first textbook to blend tools from intermediate microeconomics, game theory, a…
- Edition
- 4th. ed.
- Call Number
- 338.5 BAY m 4th
PRINCIPLES OF SUPPLY CHAIN MANAGEMENT: A BALANCED APPROACH
Examine the latest practices, trends, and emerging developments as PRINCIPLES OF SUPPLY CHAIN MANAGEMENT: A BALANCED APPROACH, 5E guides you step-by-step through the management of all supply chain …
- Edition
- 5th. ed.
- Call Number
- 658.7 WIS p 5th
KAMUS INDONESIA INGGRIS: AN INDONESIAN-ENGLISH DICTIONARY
Disusun oleh dwiahli dari Amerika Serikat, John M. Echols, dan dari Indonesia, Hassan Shadily, kemudian direvisi oleh John U. Wolff dan James T. Collins bekerja sama dengan Hassan Shadily, KAMUS LE…
- Edition
- 3rd. ed.
- Call Number
- R 423.992 ECH k 3rd
MARKETING: REAL PEOPLE, REAL CHOICES
Real people, real choices-give students a real feel for marketing. Marketing: Real People, Real Choicesis the only text to introduce marketing from the perspective of real people who make real ma…
- Edition
- 7th. ed.
- Call Number
- 658.8 SOL m
STRATEGIC MARKETING
Discusses the concepts and processes for gaining the competitive advantage in the marketplace. This book presents the marketing strategy process with an emphasis on analysis, planning, and implemen…
- Edition
- 10th. ed.
- Call Number
- 658.8 CRA s 10th
MARKETING STRATEGY: A DECISION-FOCUSED APPROACH
Marketing Strategy, 8e is a focused, succinct text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy a…
- Edition
- 8th. ed.
- Call Number
- 658.808 WAL m 8th
MULTINATIONAL BUSINESS FINANCE: GLOBAL EDITION
Multinational Business Finance trains the leaders of tomorrow’s multinational enterprises to recognize and capitalize on the unique characteristics of global markets. As such, the authors have em…
- Edition
- 15th. ed.
- Call Number
- 658.1599 EIT m 15th ge
STATISTICS FOR MANAGERS: USING MICROSOFT EXCEL
Analyze the data, see the business relevance. Reducing the emphasis on doing computations, this practical text thoroughly integrates Microsoft Excel as a tool for analysis and presents statistical …
- Edition
- 6th. ed.
- Call Number
- 519.5 LEV s 6th
MULTINATIONAL BUSINESS FINANCE: GLOBAL EDITION
Multinational Business Finance trains the leaders of tomorrow's multinational enterprises to recognize and capitalize on the unique characteristics of global markets. Because the job of a manager i…
- Edition
- 14th. Ed
- Call Number
- 658.1599 EIT m 14th eg
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