Penelitian ini mengkaji permasalahan terkait menurunnya pendapatan pada UMKM De Saung, sebuah restoran khas Sunda di Kota Bogor. Analisis dilakukan menggunakan berbagai kerangka kerja, seperti anal…
Penelitian ini mengkaji dampak indikator sensory marketing dan brand experience terhadap emotional attachment, customer commitment, dan brand loyalty dalam industri jam tangan mewah. Penelitian ini…
Tesis ini membahas mengenai penerapan servicescape model pada bisnis yang bergerak dalam industri kuliner yaitu Warung 91. Pemetaan kondisi UMKM memperlihatkan bahwa tidak adanya kegiatan untuk men…
Penelitian ini membahas tentang pengaruh efektivitas event marketing terhadap buying intention produk Speedy Instan. Event marketing merupakan salah satu aktivitas promosi yang dilakukan oleh banya…
Hospitality business today become one of the fastest growing business to support tourism, hence it is viewed by the competition. The objective of this research is to develop marketing plan and mark…
Modern Labor Economics: Theory and Public Policy, now in its fourteenth edition, continues to be the leading text for one-semester courses in labor economics at the undergraduate and graduate level…
Optimize your digital channels and ensure your marketing strategy aligns with business objectives, with this second edition of the bestselling guide to digital marketing - recommended by the Charte…
Consumer behavior is more than buying things; it also embraces the study of how having (or not having) things affects our lives and how possessions influence the way we feel about ourselves and eac…
Today, we are experiencing the most dynamic and revolutionary changes of any era in the history of marketing communications! As such, this comprehensive, latest edition reflects these changes and t…
MindTap Marketing for Hutt/Speh's Business Marketing Management B2B, 12th Edition is the digital learning solution that powers students from memorization to mastery. It gives you complete control o…