PENGARUH ARTIFICIAL INTELLIGENCE DAN ELECTRONIC WORD OF MOUTH (eWOM) TERHADAP…
Penelitian ini bertujuan menganalisis pengaruh kecerdasan buatan (AI) dan eWOM terhadap keputusan pembelian konsumen di TikTok, khususnya pada produk fashion di Jabodetabek. Model penelitian mencak…
- Edition
- -
- Call Number
- 7549
ADVERTISING AND PROMOTION AN INTEGRATED MARKETING COMMUNICATIONS PERSPECTIVE …
International Edition of Advertising and Promotion 13th Edition by George E. Belch, Michael A. Belch. Today, we are experiencing the most dynamic and revolutionary changes of any era in the history…
- Edition
- 13th. ed.
- Call Number
- 659.1 BEL a
CONSUMER BEHAVIOR: BUYING, HAVING, AND BEING
In this textbook on consumer behavior the author looks at how the field of marketing is influenced by the actions of consumers and also how we, as consumers, are influenced by marketers.
- Edition
- 14th. ed.
- Call Number
- 658.8342 SOL c 14th
ANALISIS PENGARUH STRATEGI MARKETING 4.0 PADA CONSUMER SATISFACTION DAN REPUR…
Penelitian ini bertujuan menganalisis pengaruh strategi Marketing 4.0 terhadap kepuasan konsumen (Consumer Satisfaction) dan niat membeli ulang (Repurchase Intention) pada produk minuman siap minum…
- Edition
- -
- Call Number
- 7529
PENGARUH SOCIAL MEDIA MARKETING DAN ELECTRONIC WORD OF MOUTH TERHADAP ONLINE …
Penelitian ini bertujuan untuk mengeksplorasi lebih dalam bagaimana Social Media Marketing dan eWOM memengaruhi Online Purchase Intention konsumen, dengan mempertimbangkan peran mediasi dari Convic…
- Edition
- -
- Call Number
- 7521
SERVICES MARKETING: PEOPLE, TECHNOLOGY, STRATEGY
Services Marketing: People, Technology, Strategy is the ninth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to featur…
- Edition
- 9th. Ed
- Call Number
- 658.8 WIR s 9th
SERVICE MARKETING: PEOPLE, TECHNOLOGY, STRATEGY
Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to featu…
- Edition
- 8th. ed.
- Call Number
- 658.8 WIR s 8th
BRAND ACTIVISM: FROM PURPOSE TO ACTION
“…Brand Activism will be required reading, not only in business schools and by NGOs and campaigners, but by asset managers, owners, pension funds’ trustees and senior corporate executives wor…
- Edition
- 2nd. ed.
- Call Number
- 658.8 SAR b
PERAN COMMITMENT, TRUST, DAN RELATIVE DEPENDENCE UNTUK MENINGKATKAN CUSTOMER …
Industri garmen saat ini menghadapi tantangan cukup besar dalam memenuhi permintaan buyer dari luar negeri. Tren fast fashion membuat siklus produksi garmen menjadi lebih pendek dan membuat pabrik …
- Edition
- -
- Call Number
- 7516
MARKETING MANAGEMENT: AN ASIAN PERSPECTIVE
The book on marketing Management to the students of Bachelor of Management Studies. This book is written on the lines of the Syllabus prescribed by the University of Mumbai. Case studies have been …
- Edition
- 6th. ed.
- Call Number
- 658.8095 KOT m 6th
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