PENGARUH IN-STORE LIVE STREAMING PADA MEDIA SOSIAL TIKTOK TERHADAP NIAT PEMBE…
Penelitian ini bertujuan untuk menganalisis pengaruh in-store live streaming pada media sosial TikTok terhadap niat pembelian konsumen secara offline. Dengan menggunakan kerangka teori Stimulus-Org…
- Edition
- -
- Call Number
- 7530
THE ESSENTIALS OF RISK MANAGEMENT
The “bible” of risk management―fully updated for an investing landscape dramatically altered by social and technological upheavals When it was first published in 2005, The Essentials of Ri…
- Edition
- 3rd. ed.
- Call Number
- 658.155 CRO e 3rd
PENGARUH ARTIFICIAL INTELLIGENCE DAN ELECTRONIC WORD OF MOUTH (eWOM) TERHADAP…
Penelitian ini bertujuan menganalisis pengaruh kecerdasan buatan (AI) dan eWOM terhadap keputusan pembelian konsumen di TikTok, khususnya pada produk fashion di Jabodetabek. Model penelitian mencak…
- Edition
- -
- Call Number
- 7549
ADVERTISING AND PROMOTION AN INTEGRATED MARKETING COMMUNICATIONS PERSPECTIVE …
International Edition of Advertising and Promotion 13th Edition by George E. Belch, Michael A. Belch. Today, we are experiencing the most dynamic and revolutionary changes of any era in the history…
- Edition
- 13th. ed.
- Call Number
- 659.1 BEL a
CONSUMER BEHAVIOR: BUYING, HAVING, AND BEING
In this textbook on consumer behavior the author looks at how the field of marketing is influenced by the actions of consumers and also how we, as consumers, are influenced by marketers.
- Edition
- 14th. ed.
- Call Number
- 658.8342 SOL c 14th
ANALISIS PENGARUH STRATEGI MARKETING 4.0 PADA CONSUMER SATISFACTION DAN REPUR…
Penelitian ini bertujuan menganalisis pengaruh strategi Marketing 4.0 terhadap kepuasan konsumen (Consumer Satisfaction) dan niat membeli ulang (Repurchase Intention) pada produk minuman siap minum…
- Edition
- -
- Call Number
- 7529
PENGARUH SOCIAL MEDIA MARKETING DAN ELECTRONIC WORD OF MOUTH TERHADAP ONLINE …
Penelitian ini bertujuan untuk mengeksplorasi lebih dalam bagaimana Social Media Marketing dan eWOM memengaruhi Online Purchase Intention konsumen, dengan mempertimbangkan peran mediasi dari Convic…
- Edition
- -
- Call Number
- 7521
SERVICES MARKETING: PEOPLE, TECHNOLOGY, STRATEGY
Services Marketing: People, Technology, Strategy is the ninth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to featur…
- Edition
- 9th. Ed
- Call Number
- 658.8 WIR s 9th
SERVICE MARKETING: PEOPLE, TECHNOLOGY, STRATEGY
Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to featu…
- Edition
- 8th. ed.
- Call Number
- 658.8 WIR s 8th
BRAND ACTIVISM: FROM PURPOSE TO ACTION
“…Brand Activism will be required reading, not only in business schools and by NGOs and campaigners, but by asset managers, owners, pension funds’ trustees and senior corporate executives wor…
- Edition
- 2nd. ed.
- Call Number
- 658.8 SAR b
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