GLOBAL MARKETING MANAGEMENT
This book examines business development, business and government relations, and other issues that help the reader translate theoretical concepts into practice. Most of the 36 cases presented are fr…
- Edition
- 6th. ed.
- Call Number
- 658.848 KOT g 6th
INTERNATIONAL MARKETING
Cateora and Graham&'s International Marketing is far and away the best selling text in the field, with a pioneering approach to making the material accessible and relevant that has become the stand…
- Edition
- 14th. ed.
- Call Number
- 658.848 CAT i 14th
INTERNATIONAL MARKETING INTERNATIONAL EDITION
"Cateora and Graham's International Marketing is far and away the best selling text in the field, with a pioneering approach to making the material accessible and relevant that has become the stand…
- Edition
- 14th. ed.
- Call Number
- 658.8 CAT im 14th
INTERNATIONAL MARKETING
Cateora and Graham's "International Marketing" is far and away the best selling text in the field, with a pioneering approach to making the material accessible and relevant that has become the stan…
- Edition
- 13th. ed.
- Call Number
- 658.848 CAT i 13th
THE GLOBAL ENTREPRENEUR: TAKING YOUR BUSINESS INTERNATIONAL
A uniquely integrated view of the global strategy issues facing firms today. Written by the subject's leading academic authorities, this highly readable text (a student favorite) addresses the mo…
- Edition
- -
- Call Number
- 658.049 FOL t
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