This text examines the theory and nature of interest rates - why they exist, their changing behaviour, the relationships between rates for different market instruments, interest rate differentials,…
Consumer Behavior: Building Marketing Strategy builds on theory to provide students with a usable, strategic understanding of consumer behavior that acknowledges recent changes in internet, mobile …
Perkembangan teknologi dan persaingan yang semakin ketat di kalangan rumah sakit swasta telah mendorong rumah sakit swasta untuk berinovasi dengan saling bersaing dalam mempromosikan layanan mereka…
Pengguna aktif media sosial di Indonesia mengalami peningkatan pada tahun 2022. Oleh karena itu, beberapa perusahaan, termasuk Vidio, memanfaatkan media sosial sebagai alat dalam kegiatan pemasaran…
Corporate executives are struggling with a new trend: people using online social technologies (blogs, social networking sites, YouTube, podcasts) to discuss products and companies, write their own …
How precisely do the Chinese negotiate contracts and other agreements? Do they follow conventions similar to those of European negotiators? To the Japanese? Is there a pattern or style to their neg…
1. Centering Marketing Communications 2. Improving Campaign Planning 3. Organizing the Creation of Advertisements 4. Making Support Literature Work 5. Understanding Audio-Visual Support.. 6. P…
Government interventions in media markets are often criticized for preventing audiences from getting the media products they want. A free press is often asserted to be essential for democracy. The …
This timely how-to-do-it guide helps consultants master the diverse skills needed to market and grow a successful practice. It breaks down each aspect-from setting fees and acquiring personnel to i…
The contents of the book are 1 Introduction 2 How, When, and Why to Use Demographics 3 The 1990 Cencus 4 Federal Government Sources 5 Private Sources 6 Academic, Industry, and Nonprofit Sourc…