CONSUMER BEHAVIOR: BUYING, HAVING, AND BEING: GLOBAL EDITION
Consumer behavior is more than buying things; it also embraces the study of how having (or not having) things affects our lives and how possessions influence the way we feel about ourselves and eac…
- Edition
- 10th. ed.
- Call Number
- 658.8342 SOL c 10th ge
ADVERTISING AND PROMOTION: AN INTEGRATED MARKETING COMMUNICATION PERSPECTIVE
Today, we are experiencing the most dynamic and revolutionary changes of any era in the history of marketing communications! As such, this comprehensive, latest edition reflects these changes and t…
- Edition
- 12th. Ed
- Call Number
- 659.1 BEL a 12th
BUSINESS MARKETING MANAGEMENT B2B: ASIA EDITION
MindTap Marketing for Hutt/Speh's Business Marketing Management B2B, 12th Edition is the digital learning solution that powers students from memorization to mastery. It gives you complete control o…
- Edition
- 12th. ed.
- Call Number
- 658.804 HUT b 12th ae
CONSUMER BEHAVIOR: BUILDING MARKETING STRATEGY
Consumer Behavior: Building Marketing Strategy builds on theory to provide students with a usable,strategic understanding of consumer behavior that acknowledges recent changes in internet, mobile a…
- Edition
- 14th. ed.
- Call Number
- 658.8342 MOT c 14th
SERVICES MARKETING: PEOPLE, TECHNOLOGY, STRATEGY
Services Marketing: People, Technology, Strategy is the ninth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to featur…
- Edition
- 9th. Ed
- Call Number
- 658.8 WIR s 9th
MARKETING: REAL PEOPLE, REAL CHOICES: INTERNATIONAL EDITION
For undergraduate courses in Principles of Marketing. Why do students love this book? This is the only book that makes marketing REAL to them by using real people-real marketers. Like most introduc…
- Edition
- 3rd. ed.
- Call Number
- 658.8 SOL m 3rd
MARKETING MANAGEMENT: GLOBAL EDITION
The 15th edition of Marketing Management is a landmark entry in the long successful history of the market leader. with the 15th edition, great care was taken to provide an introductory guide to mar…
- Edition
- 15th. ed
- Call Number
- 658.8 KOT m 15th ge
MARKETING RESEARCH: AN APPLIED ORIENTATION: GLOBAL EDITION
An applied and practical marketing research text With a do-it-yourself, hands-on approach, Marketing Research: An Applied Orientation illustrates the interaction between marketing research decis…
- Edition
- 7th. ed.
- Call Number
- 658.83 MAL m 7th
ANALISIS TEMA SOCIAL MEDIA MARKETING PADA COSMETICS BRANDS MENGGUNAKAN TOPIC …
Konsumen Indonesia telah menunjukkan minat yang meningkat terhadap produk cosmetics termasuk skincare, sehingga meningkatkan persaingan antar cosmetics brands. Untuk melakukan kegiatan promosinya, …
- Edition
- -
- Call Number
- 6903
MARKETING MANAGEMENT: GLOBAL EDITION
This is the 14th edition of 'Marketing Management' which preserves the strengths of previous editions while introducing new material and structure to further enhance learning. Managerial Orientatio…
- Edition
- 14th. Ed
- Call Number
- 658.8 KOT m 14th ge
Computer Science, Information & General Works 
Philosophy & Psychology 
Religion 
Social Sciences 
Language 
Pure Science 
Applied Sciences 
Art & Recreation 
Literature 
History & Geography